YA-COOL

Our group presented a beverage product called 'Ya-Cool' which is a blend of Yakult and fruit. We chose the name 'Ya-cool' as the name of our product because the pronunciation of 'Ya-cool' is similar to 'Yakult' which is the main ingredient of our product. The meaning of the logo of our product is the beige color symbolizes the Yakult and the colors at the bottom symbolize the variant of fruits. That is because our product is a blend of Yakult and fruits. What distinguishes our products from other products is that our products use fruit juices from real fruit, not from fruit syrup. Our products also use bottle packaging where the bottles can be reused or recycled. The strengths of our products are also the same as what distinguishes our products from the other products, our products use real fruits and our products also use bottle packaging that can reduce the use of plastic. In our opinion, the weakness of our products is that our products are easily imitated by anyone. Therefore, in the future we will make new innovations so that our products are not easily imitated by others. We plan to sell our products in the Gunadarma Campus E area because the area is not only close to campus, but also close to residential areas and others instances. With an estimated sales of 100 bottles a day, the profit we get from selling our products is IDR 382.000 per day or IDR 3.820 per bottle.